Business Development Services  in the Volkswagen Group

The Collaboration:HUB in Braunschweig offers modern, future-oriented spaces that are designed in line with the needs of people and the projects they work on.  

The point of departure here is the Innospace concept used at Volkswagen, which ensures that the HUB offers optimal conditions for collaboration. Whether it’s in-person events or hybrid formats – for us, everything revolves around collaboration. We focused on flexibility and practical usefulness from the very beginning when we designed our spaces and selected the technologies and systems to be used. For example, all furniture is mounted on castors and we only employ software and technical systemsthat are part of the Group standard. This facilitates cross-brand collaboration and the subsequent incorporation of all acquired knowledge into individual projects. 

With 11 spaces that can be used individually, a total area of 750 square metres, and all the latest technology, the Collaboration:HUB is helping to transform the nature of daily work at the Volkswagen Group. 

Our scoping process ensures precisely coordinated service for our customers in line with their requirements – from the first discussion to the completion of the project.   

Together with our experienced coaches, we work with you to draw up a roadmap and schedule for the successful organisation and management of your workshop or project. 

Business Model Development (launch management) 

 We are a partner for the development of new business models. Within just a very short time, we develop a complete business strategy for our customers on the basis of your business idea. Whether it’s analogue or digital products and services – we design customised business models to support your rapid market launch.   

When we perform our launch management services, we analyse the market and competitive situation, identify and validate target customers and design business cases. We also handle stakeholder management for you by helping you obtain initial business partners and potential customers. With the help of data-based research, we identify implementation opportunities and incorporate business models into sales and rollout strategies. 

MVPs & Digital Prototyping 

Our many years of business administration experience and our technology expertise enable us to offer you solutions for your specific business challenges. Here, we focus on the development of minimum viable products (MVPs), strategic design, the creation of digital prototypes and the development of technological business models.  

Our goal is to successfully manage complex challenges and bring your project’s business model to the next level so as to ensure your project’s long-term success.   

We also work with click dummies in order to bring your ideas to life more quickly.  

We use these prototypes to create a functional digital draft version of your product, which we can later launch on the market without having to incur high programming costs.  

One of the benefits offered by the MVP approach is the flexibility it enables. More specifically, the early-stage and continuous validation of the product on the basis of user feedback makes it possible to quickly make changes to both the product and the underlying business model – and also test these changes as you go along. By focussing on the most important features and by using cost-effective tools and platforms, it becomes possible to significantly accelerate and simplify the development process. Even as we do all these things, we simultaneously create the structures for your business logic systems and manage all organisational and legal challenges for you.  

Market Development

In these times that are dominated by digital business models, the importance of a (digital) communication strategy as a factor of success should not be underestimated.   
The team at Market Development is therefore the central point of contact for the following topics:  

• national and international market management and -communication with markets and importers   

• mobile online services   

• campaign management   

• customer relationship management  

• test management  

• E-commerce   

• content and community management   

With our experience, our extensive network, and 13 possible project languages, we put the focus on our customers so that we can jointly develop targeted and customised solutions for your projects together with you.  

Rollout Products & New Mobility 

We’re always a step ahead when it comes to new business models and projects that focus on future mobility.  

With its many years of experience, the Rollout Products & New Mobility team supports everything from initial concept creation to the final rollout. We help our customers clarify all relevant issues by putting together their specific information documents and documents for decision making, which also include recommendations for action. After a successful MVP, we bring the products to the target market, whereby we rely here on a smooth, pragmatic and efficient structure. This is how we ensure a successful project for you!   

Because we exploit synergies within Volkswagen Group Services, we are able to position ourselves as a full-service partner that offers everything that’s needed for the sales journey – all from a single source.  

We support innovative projects for second-life battery utilisation, prepare sales strategies and identify potential B2B and B2C partners on the basis of information about the target market. All of this creates the foundation for a successful rollout in the target market. We also simultaneously utilise a comprehensive stakeholder management approach to ensure projects are completed successfully.   

Our team includes experts with experience in electrical engineering, charging infrastructure and battery cells. Our team also stands out through its hands-on mentality, as this makes it possible to support our customers with best practices, proven approaches and extensive technology expertise. Indeed, our passion and our know-how make us the right partner for your project!  

Online marketing  

We focus on performance – which is why we love content  

New leads? Higher revenue? Other markets? We make your goals our challenge. Our expertise and data-driven marketing approach lead to greater success for you. We offer effective support with the development and implementation of marketing measures, assist with market launches and put your online activities on the right track. Our expertise mainly centres around the creation and implementation of marketing strategies with appropriate performance, e-mail and search engine marketing (SEO/ SEA). We formulate content strategies, plan media budgets for relevant channels, offer an integrated channel management approach and keep track of your KPIs – always with the aim of optimising the conversion rate. 

Sales Management 

Your success and our goal have something in common: satisfied customers. Such satisfaction is achieved through the combination of your wishes and our knowledge.   

We are the competent partner for your complete sales and customer journey. From the creation of the sales strategy to customer service in aftersales – we offer you the expertise you need and the hands-on approach that leads to success. We help you plan your project in a structured manner and we work with you to develop the sales strategy that’s right for you. Then we implement the strategy and offer you support in an agile end-to-end process. Our expertise in contract structuring, digitalisation and IT also helps ensure your success. Here, we not only make use of our highly motivated colleagues’ wealth of experience; we also work in a forward-looking manner with innovative tools and knowledge in the fields of IT, the customer experience, and business, whereby we employ scientific approaches as well. An interdisciplinary approach is not only important to us in our personal work environment, as we understand that close collaboration between teams for sales, marketing and design puts the focus on people. Our goal with our work is not just to close individual deals but also to ensure satisfied and enthusiastic customers.  

Your success is just a phone call away! We look forward to working with you! 

UX Reserach

Everything we do centres around the customer experience.   

When new products and services are developed, it is essential to incorporate the customer and the user point of view into the process, and to understand both. This is exactly what we do when we conduct our design and UX research activities.   

More specifically, we make use of targeted research methods in order to create a realistic depiction of future users and their requirements that will enable us to ultimately offer our customers the best possible user experience.   

Knowledge transfer also influences the customer experience. New issues and processes necessitate the use of new methods of cooperation that employees and partners need to be introduced to and enabled to utilise.   

When we transfer knowledge, we also work with our customers to develop target group-specific enabling concepts that relate to specific rollouts. We also conduct train-the-trainer programmes and key-user-training programmes as well.   

The design, development, planning and management of workshops are also part of our portfolio.